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To ignore cultural differences is to invalidate someone’s life and lived experiences. Differences matter. Recognizing how the systemic foundations of America’s financial system influence still today influence how we use and experience money is extremely important.

Race and ethnicity are contentious issues. Being color-blind doesn’t work. Sexual and gender identification are contentious issues. Using incorrect pronouns for someone doesn’t work. Money is a contentious issue. We have to help our clients figure out how to make the money work—for them.

Working with individuals who are neurodiverse can look very different from our neurotypical world. We live in a neurotypical world, with neurotypical assumptions. Communication, goal-setting, structuring appointments, setting up a plan of action–and many more key elements of working with neurodiverse individuals–will allow you and your organization to be more accessible to people who need your help.

When you are able to help people whose brains fire on a different level and who may make sense of information differently than someone with a neurotypical brain, when you’re able to help neurodiverse individuals feel successful in their experiences with money, you’re reaching a vastly untapped market.

We must recognize and embrace differences, not just in color of skin, but also in terms of gender identity, experiences with wealth and poverty, neurodiversity, religion, disability, and personal history, among other differences. These factors, and many more, influence how we interact with our own money—as well as how we advise others. We must meet our clients where they are, wherever that is on the financial spectrum. To help our clients to the best of our abilities we need to focus on their goals, their values, and their lived experiences. Identity matters. Culture matters.